The Road to the Sale
by Jim Ziegler
This is the first meeting of the manual, 101 Training Meetings.
You can download a free digital copy of 101Training Meetings by signing up for our Email Newsletter at:
www.ZieglerSuperSystems.com
Selling an automobile is a step‑by‑step process... A series of well‑defined procedures that must be followed.
There are no short cuts in the road to the sale.
No one has ever devised any other way of selling automobiles that has proven to be successful.
The Road To The Sale Is Not An Option, and you must do it exactly the way it is taught... Every time.
The Road to The Sale is not a way to sell cars, it is THE way to sell cars!
Advantages
a) Control of the selling situation
b) Consistency of selling methods
c) Builds confidence in the sales person and customer
d) Creates the desire to buy today
e) Develops skill and technique through repetition
f) Provides a plan or a track to run on
What is The road to the sale?
1. Meet and greet the customer
2. Establish common ground
3. Select a vehicle
4. Feature presentation
5. Demo ride
6. Drive the trade
7. Tour the dealership
8. Write up the deal
9. T/o to aftermarket and finance
10. Delivery
11. Owner follow up
Study this... because this is how you sell!
Jim Ziegler
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